Why We Have Ambassadors
Primal Mentality CIC is built on people who inspire others—not personalities.
Our ambassadors use their experience, influence and passion to inspire children, support families and help more people discover the life-changing benefits of fishing, nature and outdoor wellbeing.
Meet Our Sporting Ambassadors
Professional sports people who support our mission and help inspire our community.
Tony Hibbert
Former Everton FC Player • Primal Mentality Sporting Ambassador
⭐ Former Everton Football Club player
⭐ Passionate carp angler and outdoor enthusiast
⭐ Supporting children and young people through outdoor wellbeing
⭐ Proud Sporting Ambassador for Primal Mentality CIC
"I'm proud to support Primal Mentality CIC and the incredible work they're doing to inspire young people through fishing and the outdoors. Spending time outside can make a real difference, and I'm delighted to be part of helping more people discover that.
Former Everton Football Club defender, Tony Hibbert enjoyed an outstanding professional career built on commitment, hard work and loyalty. Away from football, Tony has developed a real passion for angling and understands the positive impact that time outdoors can have on both physical and mental wellbeing.
As a Sporting Ambassador for Primal Mentality CIC, Tony is proud to support our mission of helping children, young people and families build confidence, resilience and life skills through fishing, nature and outdoor experiences. He is passionate about encouraging the next generation to spend more time outdoors, discover new opportunities and enjoy everything angling has to offer.
England Ladies Carp Team Ambassador
Professional sports people who support our mission and help inspire our community.
Toni Bevilacqua
England Ladies Carp Team
⭐ Proud member of the England Ladies Carp Team
⭐ International carp angler with over 15 years' experience
⭐ Passionate about encouraging more women and young people into angling
Carp fishing has been a huge part of my life for more than 15 years. From learning my craft on small village ponds to fishing some of Europe's largest venues, the journey has been incredible.
Whether I'm sharing adventures with friends, competing in international matches or enjoying time on the bank on my own, carp fishing has become far more than a hobby—it's a true passion that has shaped my life.
For many years I looked up to the women representing England, dreaming that one day I might have the opportunity to wear the England shirt myself. I'm proud to have now represented the Angling Trust England Ladies Carp Team for the past five years, competing internationally and celebrating some fantastic team achievements.
One of the things I value most is helping to make angling more inclusive. We are passionate about creating welcoming, supportive environments where women, children and families can discover the enjoyment, confidence and friendships that fishing brings.
Meet Our Youth Ambassadors
Inspiring the next generation of anglers and outdoor enthusiasts.
Rowan Bennington
Primal Mentality Youth Ambassador
Amelia Rose
Primal Mentality Youth Ambassador
About Amelia
⭐ Inspiring young anglers across the UK
⭐ Front cover of Angling Times
⭐ Biggest Fish Winner – England Ladies Carp Team Fundraiser
⭐ Winner of The Fish N Show 2026 – 229.2lb
"I love every opportunity to get out on the bank and challenge myself.
Fishing has given me so many amazing experiences, helped me build confidence and introduced me to some incredible people along the way. Every session is a chance to learn something new, and I enjoy encouraging other young people to have a go too. As a Primal Mentality CIC Ambassador, I hope to show that with passion, determination and a positive attitude, anyone can enjoy everything that angling has to offer."
About Rowan
⭐ Young angler from Norfolk
⭐ Fox International angler
⭐ Featured in Fox carp fishing content
⭐ Passionate about angling, wildlife and the outdoors
"Fishing has been a huge part of my life from a very young age.
It has taught me patience, confidence and respect for nature, while giving me some amazing experiences along the way. From catching tiny sticklebacks with a net to targeting carp on the famous French gravel pits and canals, angling is something I truly love. As a Primal Mentality CIC Ambassador, I hope to inspire more people of all ages to get outdoors, try fishing and experience the positivity, focus and enjoyment that angling can bring."
Every ambassador plays an important role in helping us inspire, support and grow our community.
Why Become An Ambassador?
Every ambassador plays an important role in helping us inspire, support and grow our community.
